Introducing our new brand Properly - The Better Way To Sell Your Home

Introducing Our New Brand – Virgent Realty is now Properly

By Properly Team

Exciting news! Starting today, Virgent Realty is now called Properly. This rebrand follows our $1.5 million seed investment round from the investors that backed well-known companies such as Casper, Warby Parker, BuzzFeed, and TaskRabbit.

As the first full-service, online brokerage for home sellers, we felt Virgent Realty did not properly (no pun intended) tell our story. Since we launched in Atlanta in 2015, Properly has sold over $50 million of real estate, more than 100 homes and saved their customers more than $1 million in listing commissions (the average Properly customer saves over $8,500 in listing commissions).

We’re thrilled to partner with our investors, NextView Ventures and LererHippeau who share our passion for bringing innovation to an industry that largely has not embraced technology or change. Traditionally, selling a home is a disjointed, expensive, and labor intensive process for homeowners. We’re excited to be changing this.

Properly is the first solution that doesn’t require home sellers play the trade-off game. Sellers no longer have to sacrifice service to save money–or pay more for optimal results or convenience.

Our digital model allows sellers to monitor their entire transaction online in real-time, including showings, feedback, and offers. The average Properly listing has sold in 18 days, nearly 3x faster than the national average.

As we grow, the rebrand will help us communicate our story more effectively. The new look, feel, and name is a better representation of the modern, tech-forward experience we offer sellers.

We’re thrilled to have secured investment from such high-caliber firms like NextView Ventures and LererHippeau. When announcing we had joined their investment portfolio, the folks at LererHippeau shared the reasons why they backed us;

“We love big, technology-resistant markets in which the customer experience is unnecessarily complex, so Properly was immediately intriguing. Ben is obsessed with customer experience, and took the time to understand the problem’s many nuances before building the tech. The result is a better performing product that both provides an amazing customer experience, and offers a more cost effective solution than its competition. Couple this with the market opportunity and strength of the entire Properly team, it was an easy one for us to get excited about.”

Graham Brown, Partner, LererHippeau

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