Second album syndrome. It’s become something of a music industry cliche that following a successful debut album, many promising careers stumble when producing album number two. Startups are no different.
For startups, second album syndrome is launching in a second market too quickly, without fully validating the market fit. There are lots of valid reasons why startups are often forced to run before they can walk.
Since releasing our debut album in Atlanta in late 2015, we’ve taken the time to fully understand every aspect of the home-selling process and refine our technology to take as much of the friction and frustration out of this disjointed, expensive, and labor intensive process for homeowners.
Properly is the first solution that doesn’t require home sellers play the trade-off game. With Properly home sellers don’t have to sacrifice service to save money. We don’t believe our customers should have to pay more for optimal results or convenience.
Our digital model allows sellers to monitor their entire transaction online in real-time, including showings, feedback, and offers. The average Properly listing has sold in 18 days, nearly 3x faster than the national average. We’re excited to be changing the traditional home selling process and even more excited to bring our service to homeowners in Charlotte.
We picked Charlotte from a list of approximately 20 US cities. Our market analysis revealed that Charlotte shares a lot of characteristics with Atlanta. It’s a fast growing city, with a young population of homeowners. It’s become known for innovation and the presence of lots of high tech companies and Fortune 500 companies made the city a compelling one for our team.
“Charlotte is the ideal market for us. It’s a young, fast-growing city with a large community of busy homeowners who are looking for a better, faster way to sell their home.”
Ben Kubic, Properly CEO & Co-Founder
Properly has sold over $50 million worth of real estate, more than 100 homes and saved our customers more than $1 million in listing commissions (the average Properly customer saves approximately $8,500 in sales commissions).
We’re thrilled to be backed by world class investment firms like NextView Ventures and LererHippeau who’ve invested in TaskRabbit, Casper, Warby Parker & more.
Properly’s digital model allows sellers to monitor their entire transaction online in real-time, including showings, feedback, and offers. The average Properly listing has sold in 18 days, nearly 3x faster than the national average.
In the market for a new home selling experience? Get started today with a fast, free, 98% accurate online home valuation from our expert real estate team. Visit our website, www.sellproperly.com, enter your property address and our expert real estate team will do the rest.